Speaking & Media
Speaking & media from Foundations First.
We love sharing our marketing nerdery and are available for speaking events, media interviews, & conference workshops.
Signature Presentations
Stop Marketing
20% of your marketing is generating 80% of results. How do you know what to spend money on? How do you know what is a complete waste?
We’ll show you how to decide where to spend your marketing resources with confidence.
Modern Marketing Operations
How do you build a cohesive marketing team that is all about doing the right things, not more things?
This workshop introduces a common sense marketing framework your team can get behind.
Tactics will be more focused, the team will be more collaborative, and marketing will just be more fun.
*Custom content available on request.
Media Mentions
From Data to Action: 15 Marketing Leaders on Utilizing Market Research
American Marketing Association – Phoenix
by Staff Writer
September, 2024
How Can You Optimize Your Marketing Budget for Maximum Impact?
Marketer Focus
by Staff Writer
September, 2024
How Can You Simplify Complex B2B Marketing Concepts for Your Team?
Featured
by Staff Writer
August, 2024
How to get a digital marketing job as a beginner? (12 Tips)
GrowthAcad.
by Harshit Gupta
July, 2024
9 Overlooked Yet Effective Digital Marketing Strategies!
Muskly
by Staff Writer
November, 2023
How to manage social media liability risks associated with employees’ online activities?
Cyber Insurance Blog
by Staff Writer
November, 2023
New Google Analytics 4: 9 Experts Reveal Its Pros & Cons
RIVAVIVI
by Staff Writer
November, 2023
5 Tips for Your B2B Marketing Strategy
Authority Magazine
by Stephanie Hood, Editor of TheCMO
November, 2023
How to Create a Facebook Group That Your Audience Loves: The Ultimate Guide
Buffer.com
by Rochi Zalani
November, 2023
Attribution is a Bit of a Myth
Something I Learned Yesterday Podcast
by Greg Krehbiel
November, 2023
How to Get Started with B2B Content Distribution
Bump Inbound
by Nicole Bump
January, 2023
Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less
Goldcast
by Belinda Joseph and Meisha Bochicchio
October 11, 2022
Prevalent Video Content Marketing Errors To Be Aware Of In 2022
UpCity
by Jason Randall
April 13, 2022
Marketing expert explains a HUGE part of building your business is WHY!
Clicks & Bricks
March, 2022
“Marketing Champions” with Michelle Tresemer from Foundations First Marketing
Daily Ad Brief
by Staff Writer
October, 2021
Marketing and the “compounding defects” problem
Marketing Spark
by Mark Evans
October, 2021
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
Databox
by Archita Sharma
updated August 23, 2021
5 Foolproof Blogging Tips that Work for Every Business
Propllr
by Brenna Lemieux
June, 2021
4 Steps to Create an Actionable Quarterly Marketing Plan [Template]
Tiny Marketing
by Sarah Noel Block
May, 2021
Get More with Less: Boost Your Digital Marketing Without Producing Endless Content
Tiny Marketing
by Sarah Noel Block
February, 2021
18 Essential Things Every B2B Marketing Report Should Include
Databox
by Maham S. Chappal
November 17, 2020
Follow This Roadmap to Marketing ROI with Michelle Tresemer
Top of Mind
by Stewart Hillhouse
May, 2020
Podcasts, YouTube Live Appearances
Guest appearances from the Foundations First marketing team:
Topic: How Marketing Success is Ruined by a Rotten Foundation
When marketing fails to perform, a frenzy of fixes happens. It’s about tactical optimization and doing things differently. But often marketers are addressing symptoms, not root problems.
Michelle Tresemer describes this problem as “compounding defects,” a term that she borrowed from the construction industry. Compounding defects happen when there is no strategic vision or purpose. This leads to marketing that isn’t focused, structured, or aligned.
In the marketing world, compounding defects can involve a lack of leads or sales, or content that a CMO finds difficult to approve because it’s somehow off the mark.
Topic: Follow This Roadmap to Marketing ROI
Marketing is a toolbox. And if you don’t have the right tools with you, you’re going to have a bad time. Michelle Tresemer joins Stewart Hillhouse to tell him what tools every marketer should carry with them.
Topic: Biggest Changes Coming in Marketing
Topic: Quarterly Marketing Planning
Learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:
- How to create digital marketing strategies on a quarterly basis
- How to be agile with your marketing
- How to simplify your planning
Topic: How to Get More With Less Content
Learn how to maximize your reach with limited content. Get a behind-the-scenes look at how Michelle uses content in different ways across multiple platforms. You’ll learn:
- How to focus on your ideal customer.
- How much time can be saved by learning a little bit about a lot of digital tools.
- How much reach are you leaving on the table by just publishing blog posts and never repurposing?
We're excited to share our knowledge & energy!
Fill out the form or connect on LinkedIn and let's chat about your next event!
Media Kit
Long Presenter bio:
Michelle Tresemer, MBA
Marketing Operations Strategist & Foundations First® Founder
Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients do the right things, not just more things when it comes to marketing.
- Worked with over 125 brands on 4 continents since founding the company in 2011.
- Google Analytics certified, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certification.
- Speaker and podcast guest.
Short Presenter bio:
Michelle Tresemer translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients do the right things, not just more things when it comes to marketing. She has worked with over 125 brands since founding the company in 2011.
Headshots & Logos
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Social Media Accounts
Foundations First
Twitter: @FoundationsMkt
LinkedIn: Foundations First Marketing
Facebook: @FoundationsFirstMarketing
Michelle Tresemer
Twitter: @M_Tresemer
LinkedIn: Michelle Tresemer
Medium: @foundationsfirst
SpeakerHub: Michelle Tresemer
Certifications
- Women-Owned Business: WBENC
- ICAgile Certified Professional – Agility in Marketing
- Data Driven U GA4 Certified
- Google Analytics Certification (Google)
Past Engagements
| Date | Location | Event | Topic | Additional Info |
|---|---|---|---|---|
|
April & Oct 2023 |
Guest Lecture |
Guest Lecturer at Portland State University | Digital Marketing Analytics |
6 Surprising Things I've Learned about Tracking & Analytics |
|
|
March 2023 |
LinkedIn Live |
Guest Presenter with Barb Davids |
How to Differentiate Your Photography Business and Attract More Clients |
|
|
March 2023 |
Podcast Guest |
On Air with Tiny Marketing |
Maximizing Efficiency: Which Marketing Activities to Let Go When Resources are Limited |
|
|
July 2022 |
San Diego & Virtual |
IT Managed Service Provider (MSP) Mastermind |
Cut Your Marketing Spend |
|
|
June 2022 |
Live Webinar |
Keystone Group International |
Make Confident Marketing Decisions without being a Marketing Expert |
|
|
April 2022 |
Webinar & Facebook Live |
Texas CPA Houston Foundation |
How to Make Marketing Decisions without being a Marketing Expert |
|
|
April 2022 |
Q&A Panel |
University of Toronto |
Guest panelist for the Digital Marketing students hosted by Michael Seaton, a leader and trainer in Agile Marketing |
|
|
March 2022 |
Podcast |
Clicks & Bricks Podcast |
Marketing expert explains a HUGE part of building your business is WHY! |
|
|
October 2021 |
Podcast |
Marketing Champions with Daily Ad Brief |
Biggest Changes Coming in Marketing |
|
|
October 2021 |
Podcast |
Marketing Spark (The B2B SaaS Marketing Podcast) with Mark Evans |
How Marketing Success is Ruined by a Rotten Foundation |
|
|
October 2021 |
LinkedIn Live |
Solopreneur Spotlight Series with Kris Hughes |
Future of B2B Marketing |
|
|
May 2021 |
London, UK |
APDO UK National Conference |
Re-organize Your Marketing: Use Digital Tools To Reach Your Ideal Client |
|
|
May 2021 |
YouTube Live |
On Air with Tiny Marketing |
Quarterly Marketing Planning |
|
|
April 2021 |
Virtual |
NAPO U.S. National Conference |
How Google Analytics Can Guide Better Connections with Clients and Prospects |
|
|
February 2021 |
YouTube Live |
On Air with Tiny Marketing |
How to Get More With Less Content |
|
|
November 2020 |
Virtual |
POC National Conference (Canada) |
Pivot to Digital: Growing Your Presence Online |
|
|
May 2020 |
Podcast |
Top of Mind with Stewart Hillhouse |
Follow This Roadmap to Marketing ROI |
|
|
November 2015 |
San Francisco, CA |
NAPO San Francisco Bay Area Regional Conference |
Why You Should Love Digital Marketing |
