Choose Your Vision or Marketing Goal

Why It’s Important

Your vision statement guides every decision you make about your business. It’s the goal every department is working towards.

Expectations of First Draft

Don’t worry, this may not be poetry and it might not be your “forever vision” but it will get you in the right direction and start you thinking about it strategically.

Starting out, the best outcome is that this vision statement aligns everyone in the organization to a common goal. This takes practice and needs to be constantly reinforced from the top down and through each other.

Before You Begin…

Before you start brainstorming, think about the following questions:

• Do you want to get acquired?
• Why was the company started?
• What are your core values?
• Why do customers buy from you instead of your competitors? What do they like most about you?
• What is it about the culture that makes it a great place to work?
• Why do your most dedicated employees stay?

Exercise

Keep thinking about the questions above as you brainstorm concepts for each section in the worksheet. Don’t try to be a poet – make it clear over clever!

Commenting

Be sure to ask questions and share your draft in the comments as you work through! 

Get Your Template

You can download the Word doc using the download link under the video or you can make a copy of this Google Doc.