Tutorial: HARO

Get mentioned in major media publications (and some not-so-major ones) with HARO – Help A Reporter Out! 

It’s free to sign up and super easy to use. Here’s what you need to do:

1. Sign up at https://www.helpareporter.com

2. Register as a source

3. Select which categories you want to get notified about

4. Check your email (you’ll get 3 emails a day)

5. When you see a topic you can speak to, email the journalist! 

6. Use the basic template below and read through this article for more tips on writing a HARO response: https://contentfac.com/how-to-write-a-haro-pitch-that-works/

Sample Template: 

Hi [Journalist name],

[Reiterate the topic they are looking for]
[1-3 short sound bites of brilliance that are easily quotable]
Thank you for your consideration!

-NAME HERE

My credentials and info are below for reference.

My Details:
Michelle Tresemer, MBA
B2B Marketing Execution Strategist
Owner of Foundations First Marketing
michelle@foundationsfirstmarketing.com
206-915-8137

Twitter: https://twitter.com/M_Tresemer
LinkedIn: https://www.linkedin.com/in/mtresemer/
Medium: https://medium.com/@foundationsfirst
Headshot: download: [link to your headshot – do not attach it and don’t hyperlink – paste the full link here – can use bit.ly if you need]

Short bio: [Super short bio – 2-3 sentences max]

Sample Placements I’ve Gotten from HARO

Databox: Check out #6 – https://databox.com/goals-vs-kpis

UpCity: Do a ctrl+f for “michelle” and you’ll see my submission – https://upcity.com/experts/event-marketing-and-management-tips-for-fall/

Bump Inbound: One of my more snarky quotes – https://www.bumpinbound.com/post/content-distribution

Goldcast: Checkout #4 – https://www.goldcast.io/blog-post/event-budget-tips

Honestly…I keep finding more. They don’t tell you when your submission has been used – so I Google myself from time to time.