Overview
Leadership
Management
Execution

Checklist: Blog or Page Publishing Checklist

Download this handy dandy checklist (pdf) and use whenever you publish a page or blog post! 

Pro tip: For blog posts or any other larger piece of content…spend 20% of your time creating it and 80% of your time distributing it! Slice and dice that puppy and get some eyes on it! 

Note, this is multiple pages with a walkthrough of HOW to do each item. As always, comment below if you need help with any of the pieces!

Be sure to look through the PDF download, but if you take my advice and add the checklist to your task management system like Trello, Asana, ClickUp, etc…here’s the text for you to cut and paste:

  1. Check all hyperlinks: external URLs should all open in new tabs.
  2. Check the author is correct.
  3. Check the categories.
  4. Check the title and meta description.
  5. Check formatting – check on desktop and mobile.
  6. Are there links to other evergreen/core pages (aka crosslinks?).
  7. Does the link to your call-to-action (CTA) work?
  8. Read the post start to finish. Fix any typos or grammatical errors.
  9. Re-read title, headings, and sub headings. Look for typos. Yes, check again!
  10. Verify that the URL is correct and in the right sub-directory such as /blog/.
  11. Check the blog feed page (usually /blog) and make sure the excerpt text matches the post and that the image shows up correctly and looks good.
  12. Check your images for size and social sharing – make sure it looks good when shared!
  13. Submit your post URL to Google Search Console and request indexing.
  14. Optional: Republish via LinkedIn Publisher and on Medium.com.
  15. Share across your social networks immediately. If you have time, go ahead and schedule another round of social a few weeks out too! Don’t forget Google Business Profile!