Template: Collateral Refresh Scope
Why it Matters
A confused mind will never buy! Make sure you have templates for all of your assets from business cards to white papers to billboard ads.
What to Do
Gather examples of your materials and print them out and lay them on a table. Does everything match? Are the colors the same? Are the fonts the same?
Use the attached as a guide to scope out what you need in terms of templates. You want everything to match and you want it as easy as possible to create new assets.
You should NOT be getting super creative with every new white paper you produce. Same goes for social posts. Consistency is a really good thing. You should be freaking bored with your brand image!
Just remember, no one ever says “ah man, I really wish Nike would re-do their brand identity…it’s so boring.”
Resist the urge to change things just for the sake of changing things.