Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
March 22, 2022
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Leadership Rock: Build your marketing budget
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
March 22, 2022
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Leadership Rock: Define core marketing metrics
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
March 22, 2022
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Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
March 22, 2022
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Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.
March 16, 2022
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