Post Archive
KPIs and KPI targets should be quantifiable, particular, dynamic, and worth tracking. Tracking them efficiently is key to visualizing your progress and measuring your success.
Advertising can be tough. Truth be told, it can seem a lot like gambling. In my interview with Stas Balanevsky, we talked about how ads
If you can’t hire and fire off your KPI, it’s not a real KPI. It’s just an interesting core metric.
Everyone has their opinion on B2B marketing attribution. When it comes to B2B attribution, it seems like everyone has their curves. First touch, last touch,
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
When done well, a B2B marketing report should tell you what to improve, what to invest in, and what not to do again.
If you’re generating traffic but few sales, it’s time to look at what’s working and what’s not. Check your data and your CTAs so you can start converting today.
Find out if your mom is the only one reading your blog post and other tips for measuring blog success so you can start winning with content marketing.
Beware of falling sway to rosy percentages in small data sets or correlations that seem causative. Here’s how to spot good data and a cause from a correlation.
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