B2B Skeptic’s Guide to Today’s Social Media
Small business owners skeptical of social media have common concerns. We address those and walk you through why social media is a must-have tool for small business.
March 18, 2019
Author Archive
Michelle Tresemer
Marketing Operations Strategist & Foundations First® Founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics (GA4), HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker, podcast guest, and earning her doctorate in organizational change and leadership.
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3 Phases of Blog Measurement
Find out if your mom is the only one reading your blog post and other tips for measuring blog success so you can start winning with content marketing.
March 8, 2019
Small Data Sets and Big Decisions Don’t Mix
Beware of falling sway to rosy percentages in small data sets or correlations that seem causative. Here’s how to spot good data and a cause from a correlation.
March 7, 2019
5 Common Blogging Mistakes
Here are 5 common blogging mistakes to avoid. Avoid these and you’re off to a great start with content marketing.
March 5, 2019
Digital Marketing Toolbox for B2Bs
As a small business, learn about the silos in digital marketing and where email, SEO, PPC, social media, content, and analytics fit in the sales funnel.
February 23, 2019
How Social Media Feeds Your ABM Strategy
Transform your top prospects into your dream accounts with these tips for using social media to drive sales.
January 5, 2019
Guide to Hiring A Digital Marketing Agency
Ready to hire a digital marketing agency? Read this first. Learn what questions to ask to ensure you’re hiring the agency that’s right for you.
December 20, 2018
6 Google Analytics Dashboards for Beginners
Want to mainstream your data and visualize metrics most important to you? Check out 6 of our favorite Google Analytics Dashboards to discover how you can make your data work for you while also saving time and money!
November 13, 2018
Webinar: A Blueprint for Your School’s Marketing Plan
https://youtu.be/wabANR9S7I0 Learn how to translate your school’s goals, timelines, enrollment projections, and marketing data into a strategic marketing plan that will impress your president or
September 22, 2018
Setting SEO Expectations
Search Engine Optimization has changed. Setting progress goals can help you meet ever-evolving SEO demands. Patience and commitment to process goals are keys to ensuring you reach your SEO goals.
May 24, 2018
