Strengthen Trust in Your Marketing Team
Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you
October 19, 2021
Author Archive
Michelle Tresemer
Marketing Operations Strategist & Foundations First® Founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics (GA4), HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker, podcast guest, and earning her doctorate in organizational change and leadership.
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Busyness is Bad for Business. Avoid Living in Reactive Mode by Planning.
Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re
September 21, 2021
Destroy Endless Review Cycles with a Clear Brand Message
Endless review cycles are a marketer’s trap Do you have blog posts and white papers drafted but unpublished? I’ve been there myself. Many times. If
September 18, 2021
Focus on Marketing Tactics that Work
Shiny object syndrome keeps you from focusing on what matters What if I told you that you don’t have to post on all social media
September 8, 2021
When It’s Okay to Stop Marketing Tactics
If you send an email campaign or post on social media but no one is around to care, should you do it again? Let me
September 3, 2021
Compounding Marketing Defects
What do compounding defects have to do with marketing? Let’s learn the concept of “compounding defects.” This is a construction term, but it applies to
August 16, 2021
Watch Out for Cracks in Your Marketing Foundations
Cracks spread and they spread fast. If you’re a founder or seasoned CMO, you need to keep an eye out for cracks forming in your
August 16, 2021
Confounded by Tracking and Analytics?
Of all the things that confound my clients, tracking and analytics are surely at the top. Is your tracking system preventing marketing growth?
July 1, 2021
What’s In Your Digital Marketing Toolbox?
Learn the basics about the tools available to you in your digital marketing toolbox – you’ll find you can do a lot more with a lot less when you learn what each tool is best for.
May 22, 2021
Content Working? Use Content Grouping to Find Out
Set up your content grouping to get a much better read on how to adjust your content for better engagement, navigation, conversions, and ROI.
November 30, 2020
