Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
March 22, 2022
Author Archive
Michelle Tresemer
Marketing Operations Strategist & Foundations First® Founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics (GA4), HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker, podcast guest, and earning her doctorate in organizational change and leadership.
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Leadership Rock: Build your marketing budget
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
March 22, 2022
Leadership Rock: Define core marketing metrics
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
March 22, 2022
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
March 22, 2022
Marketing Department Check-Up Guide
How to use your marketing department check up: Below are the basic marketing items every company should have in place. This is by no means
March 17, 2022
Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.
March 16, 2022
Our Proven Approach to B2B Marketing Strategy & Tactics
The marketing challenge As a fractional CMO, the most common roadblock I see is a lack of direction. A lot of tactics are happening, but they
March 16, 2022
Marketing Strategy Decision Map
Map your decisions to yourmarketing strategy. For any marketing decision, run through your strategy map to make decisions faster, stay on track, and win at
March 13, 2022
Do You Know Why You’re Spending Money on Marketing Tactics?
Getting to the Why of Marketing I’m in my element when I get to talk about how to help business owners who are struggling with
March 10, 2022
The Future of Marketing is More Successful and Less Wasteful
Shortly after the COVID-19 pandemic hit in 2020, businesses were either thriving or struggling to survive. In the marketing world, it was easy to predict
October 24, 2021
