Setting Marketing Expectations with the Visionary
Leverage the mindset of the visionary to keep marketing tactics focused.
April 15, 2022
Author Archive
Michelle Tresemer
Marketing Operations Strategist & Foundations First® Founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics (GA4), HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker, podcast guest, and earning her doctorate in organizational change and leadership.
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The Myth of Marketing Attribution
Everyone has their opinion on B2B marketing attribution. When it comes to B2B attribution, it seems like everyone has their curves. First touch, last touch,
April 7, 2022
Marketing Rocks for your Quarterly Meetings
What are Marketing Rocks for Businesses Running on EOS? If you’ve heard of EOS® (Entrepreneurial Operating System) you have probably heard about those Rocks that
March 22, 2022
Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
March 22, 2022
Management Rock: Create brand cheat sheet and teach staff how to use it
Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
March 22, 2022
Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
March 22, 2022
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
March 22, 2022
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
March 22, 2022
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
March 22, 2022
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
March 22, 2022
