Event Marketing Strategies to Boost Your Business
Whether it’s an online seminar, an in-person get-together, or a hybrid trade show, your marketing strategies for building an event are essential to marketing your
September 22, 2022
Author Archive
Michelle Tresemer
Marketing Operations Strategist & Foundations First® Founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics (GA4), HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker, podcast guest, and earning her doctorate in organizational change and leadership.
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Make Confident Marketing Decisions without Being a Marketing Expert
Join the Foundations First team and Keystone Group International to learn the two questions to ask to make confident marketing decisions (without being a marketing expert).
July 6, 2022
The Reality of Modern Marketing Funnels
Marketing funnels can end in a bunch of junk leads and no sales. Clean up your sales by going backwards through the funnel.
May 30, 2022
How to Use Marketing KPIs to Measure Success
KPIs and KPI targets should be quantifiable, particular, dynamic, and worth tracking. Tracking them efficiently is key to visualizing your progress and measuring your success.
May 30, 2022
Be Unapologetic About Your Vision and V/TO™
I recently had a conversation with a friend who told me about his IKEA nightmare. After assembling, and reassembling, a piece of furniture three times,
May 9, 2022
The Investment of Calculating ROAS
Advertising can be tough. Truth be told, it can seem a lot like gambling. In my interview with Stas Balanevsky, we talked about how ads
May 9, 2022
2022 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
May 9, 2022
Using Strategy to Dispel Marketing Myths
Digital marketing strategies change quickly. In the wake of the COVID-19 pandemic, the strategies seem to change at light speed. These changes brought about a
May 9, 2022
Brutal Opinion on Marketing KPIs
If you can’t hire and fire off your KPI, it’s not a real KPI. It’s just an interesting core metric.
April 19, 2022
5 Mistakes to Avoid if You Outsource Marketing
Here are the top mistakes I’ve seen businesses make over the years when outsourcing their marketing to agencies, freelancers, fractional CMOs, and maybe even the CEO’s niece that needs college credit.
April 18, 2022
