We see a ton of wasted time building content without a plan. Everyone seems to have an opinion and idea for content and then the marketing team rushes to get it done.
Instead of creating what you feel like that day, start with a plan that is a big more strategic.
Once a month, document all of your content ideas and choose what you’re going to work on this month. It sounds simple, but it’s harder to do when your boss comes up with a great idea. Use this tool to push back and add the idea to the queue for the next month to consider.