Template: Directory Listing Tracker
Why it Matters
Directories are low-hanging fruit when it comes to SEO. They are fantastic backlinks, but the coolest is that they are easy to claim and help your prospects find you.
So make sure they are up to date!
Where Tools like Yext Fall Short
Yext or Moz Local are decent tools for sure. But I prefer a manual review because I want to make sure my listings look great and I don’t feel the need to pay a monthly fee when I could just do a quick check every 6 months after the initial setup.
Pro Tips
- Make sure your address and phone number are identical. If you spell out “suite” then make sure you spell it out everywhere including your website. This helps directories know it’s the same address and business.
- Don’t forget your social networks! They have spots for addresses too.
- Make sure your listings reinforce your brand messaging. You should look and sound the same no matter where a customer or prospect experiences your brand.