Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market that you’re interested in selling to.
By partnering, you’re able to introduce your brand to a new audience.
Brainstorm other, maybe more niche, partners for your target markets.
Brainstorm everything you can think of and prioritize by value and potential impact to the vision. Then get to work building and strengthening relationships!
You only want to work with strategic partners that align with your core values and vision and will help you reach your goals. Remember, this is a mutually beneficial partnership.